Undergraduate Programs

Publisher:吴小军Release time:2015-03-18Browse the number:3545

Bachelor of Arts in Business Administration
The overriding aim of this program is to cultivate professional students who have a more solid foundation of Marxist Economic Theory, familiar with modern economic theory, more skilled of master modern management theory and methods, with a wide range of knowledge and the ability to expand in related fields like management penetration. After graduation the students can serve as a specialist in the comprehensive economic management departments, such as Policy Research Department, Financial (Banking, Securities, Insurance) Institutions and Foreign Businesses, various types of intermediary service organizations, engaging in economic management analysis, forecasting, planning and management.

Major courses:Consumer Behavior; International Capital Management; International Business Management; Human Resource Management; Strategic Management; Retail Management; Marketing Research and Forecasting; Operations Management; International Commercial Law; International Trade Practice; Business Communication; Supply Chain Management; Cross-Cultural Management; Internet Marketing; The Network Business Model; Fashion Marketing Module; Fashion Marketing Basics;  Apparel operating system; Costumes Psychology & Consumer Behavior; Textile Merchandising

Practice and Experience Required Courses:Business decision support system;  Information Retrieval; Network theory and foundation; LOTUS; Web production technology; Project management ; E-commerce simulation; Financial Accounting Simulation; Logistics Management System; Network Marketing; Business management system; Human Resource Management System
 
Bachelor of Arts in Marketing
The aim of this program is to provide administrative, economic, legal, marketing and other aspects of knowledge for those who are to engage in marketing or management, as well as teaching and research in enterprises and government departments.

Major courses: Essentials of Marketing ; Consumer Behavior ; Advertising ; Marketing Research;  Retailing Management; Sales Management; Business Marketing Management; Brand Management ; Services Marketing; Business Communication ; Textile Merchandising ; Apparel Merchandising; Apparel Operation Management ; Consumer Behavior in Fashion ; Internet Marketing; Internet Business Models; Risk Marketing

Practice and Experience Required Courses:Business decision support system; Information Retrieval ; Internet Basics; IBM Lotus Software; Website Design; Project Management Software; E-commerce Simulation; Securities Trading Simulation ; Futures Transaction Simulation; Foreign Exchange Transaction Simulation; Banking Business Simulation; Imp/Exp Business Simulation

Employment: positions related to data analysis, consumer management, distribution channel management, regional coordination, public relations.


Bachelor of Arts in Tourism Management
The overriding aim of this program is to provide basic knowledge and theories of tourism management to the students and to cultivate them to have a wide range of knowledge to adapt to the modern tourism industry, the international development and can work in complex high-level expertise.

Major courses:Tourism Economics; Tourism Psychology; Financial Management; Tourism Policy and Regulations; Tourism Resources; MICE tourism; Tourism and Culture; tourism marketing and planning; Service Management; Leisure Studies; Cross-Cultural Management; Travel Agency Operation Management; Development and Management of Visitor Attractions; Hotel Management Introduction; Hotel Management Practice; Tourism E-Commerce; Internet Marketing and CRM

Practice and Experience Required Courses:Business decision-making system; Information Retrieval ; Network theory and foundation; Travel management simulation; Hotel management simulation; LOTUS; Web production technology; E-commerce simulation; Financial Accounting Simulation; Network Marketing

Employment: travel agency, hotel, scenic spot, airline company, theme park, tourism company, online tourism company, business travel company, tourism investment company, tourism real-estate company, tourism media company

 

Bachelor of Arts in MICE Economics and Management
The overriding aim of this program is to provide basic knowledge and theories of MICE Economics and Management to the students and to cultivate them to have a wide range of knowledge to adapt to the exhibition economy and management, the international development and can work in complex high-level expertise.

Major courses:Financial management; Exhibition tourism; Exhibition economics; Exhibition regulation; Exhibition management introduction  (2) Cross-cultural management; Introduction to tourism; Company event management; Exhibition display design and practice; Service management;  Exhibition reception management; Public relationship; Large-scale activity organizational management and marketing; Exhibition customer relationship management; Exhibition marketing and planning; Exhibition project management; Exhibition venue management; Exhibition planning management

Practice and Experience Required Courses:Business decision-making system; Information Retrieval ; Network theory and foundation; Enterprise Financial Management Software; LOTUS; Web production technology; Project management; E-commerce simulation

Employment: exhibition planning company, destination management company, culture media company, event planning company, marketing section of enterprise

 

Bachelor of Arts in Accounting
This program prepares students to be senior professionals who can adapt to the needs of economic globalization and market competition, and can engage in accounting practice and teaching in enterprises, accounting firms, government departments, and research and academic institutions.

Major courses: Financial Management; Economic Law; Intermediate Financial Accounting; Cost Accounting ; Operations Research; Management Accounting; Auditing;  Database System and Applications; Strategic Management; Tax Law ; Government and NPO Accounting; Taxation; Financial Reporting; Audit and Assurance ; Advanced Financial Accounting; Accounting Software; Financial Analysis; Risk Management

Practice and Experience Required Courses:Business Decision support System; Information Retrieval; Internet Basics; Financial Accounting Simulation; IBM Lotus Software; Website Design; E-commerce Simulation; Securities Trading Simulation; Futures Transaction Simulation ; Foreign Exchange Transaction Simulation ; Logistics Management System; Imp/Exp Business Simulation

Employment: state-owned enterprise, accounting firm, consulting company, financial company

 

Bachelor of Arts in Financial Management
This program prepares students to be senior professionals who can adapt to the needs of economic globalization and market competition, and can engage in financial management practice and teaching in large and medium-size enterprises, financial consultancies, financing institutions, investment firms, economics management sections and research and academic institutions.

Major courses: Financial Management; Economic Law; Intermediate Financial Accounting; Cost Accounting ; Operations Research; Management Accounting; Auditing; Tax Law; Financial Investment; Tax Planning; Advanced Financial Management; Project Evaluation; Financial Analysis

Practice and Experience Required Courses:Business Decision support System; Information Retrieval; Internet Basics; Financial Accounting Simulation ; IBM Lotus Software; Website Design; E-commerce Simulation; Securities Trading Simulation; Futures Transaction Simulation; Foreign Exchange Transaction Simulation; Logistics Management System

Employment: consulting company, financial institution, international institution

 

Bachelor of Arts in Electronic Commerce
The overriding aim of this program is to provide basic knowledge and theories of Electronic Commerce to the students and to cultivate them to have a wide range of knowledge to adapt to the exhibition economy and management, the international development and can work in complex high-level expertises.

Major courses:Introduction to E-Commerce; Strategic Management of e-commerce; Service Operations Management; E-commerce System Analysis and Design; Other Lower Division Required Courses; The theory of consumer behavior; Supply chain management; Research on network market; E-commerce security and payment; Network Marketing Theory and Practice ; International Trade; Financial management; Project management; Business intelligence and customer relationship management

Practice and Experience Required Courses:Business Decision support System; Information Retrieval; Internet Basics; LOTUS; IBM Series; ERP Series

Employment: positions related to modern service industry or set up new companies

 

Bachelor of Science in Information Management and Information Systems
The aim of this program is to train information system professionals who are familiar with the basic theory and knowledge of economics, management, quantitative analysis, computer information systems. This program also provides students with the basic training in systematic analysis, designing methods, information management, as well as information system planning, construction, and maintenance, and enterprise management software development.
Major courses:Management Information Systems; Building Enterprise Software Platform; Analysis and Design of Information Systems – Structural Methodology; Analysis and Design of Information Systems – OO Methodology; Decision Support Systems;  International Trade ; Organization Behavior ; Marketing; Financial Management ; Introduction to Industry engineering; Finances ; Electronic Commerce; Enterprise Earnings Protection Insurance; Logistics and Supply Chain Management; IT Project Management; Enterprise Resources Planning; Computer Information Security ; Information Systems Auditing; Information Systems Evaluation; Artificial Intelligence and Expert Systems; Data Analysis and Mining; Customer Relationship Management

Practice and Experience Required Courses:Community Internship; Professional Internship; Market Survey; Thesis; Information Retrieval; Website Design; Computer Networks - Lab Practice; Object Oriented Programming - Lab Practice; Business Processes Simulation; ERP Software; IBM Software Series

Employment: positions related to conduction, maintenance, designing of information system and project management, consulting, HR, marketing, audit, etc.

 

Bachelor of Arts in Logistics Management
The program prepares the students to be professionals in the area of logistics management, planning, and consulting, with knowledge and ability for integrated planning, scheme optimization, and management diagnosis.

Major courses: Modern Logistics Technology and Information Management; Object Oriented Programming; Principles of Computer Composition; Principles and Application of Operation Systems ; Basic Programming with C ; Project Management; E-Commerce ; Logistics Economics ; Logistics System Modeling and Simulation ; Inventory Control and Warehousing Management ; Transportation and Distribution Management ; Import & Export Operation; International Logistics; International Merchandising ; Enterprise Logistics Management ; Logistics Planning and Designing ; E-Commerce System Analysis and Designing

Practice and Experience Required Courses:Business Decision Support System ; Information Retrieval; Internet Basics; Object Oriented Programming - Lab Practice; Logistics Management Designing and Simulation ; IBM Lotus Software ; Website Design; Project Management; Imp/Exp Business Simulation ; ERP

Employment: positions related to logistic system planning, designing, management, service, consulting, storage management, purchasing management, retail coordination, etc.

 

Bachelor of Arts in International Economics & Trade
The program aims to train the students to master the basic theories of economics, management, and trade, and to be capable of engaging in international trade, international business, and related research.

Major courses: International Settlement; International Trade; Import & Export Operation; Business Correspondence; International Finance; Management; International Law on Commerce; Foreign Trade Case Study; Commodity Inspection; World Economy; International Trade in Services; Business Negotiation; International Marketing ; Textile Commodity; Apparel Imp/Exp Operation; International Trade in Textiles; Securities Investment; Financial Management; International Business

Practice and Experience Required Courses:Business decision support system; Information Retrieval ; Internet Basics; IBM Lotus Software; Website Design; Project Management Software; E-commerce Simulation; Securities Trading Simulation; Futures Transaction Simulation; Foreign Exchange Transaction Simulation; Banking Business Simulation; Imp/Exp Business Simulation 
Employment: international trade company, MNC, customhouse, consulting company, broadcasting station, government, commercial bank, insurance company, Security Company

 

Bachelor of Arts in Finance
This program prepares students to be senior professionals who can adapt to the needs of economic globalization and financial internationalization, with solid theoretical foundation, rich professional knowledge, excellent quality and strong innovation ability. Students graduating from the program can engage in financial analysis, economic management, and investment decision making in such financial institutions as banks, securities dealers, insurance companies or non-financial enterprises.

Major courses: International Trade; International Finance; Commercial Bank Management; Investment Banking ; Central Banking; Securities Investment; Financial Engineering; Corporate Financing; Financial Statement Analysis; Entrepreneurial Venture Financial; Merger, Acquisition and Corporate Restructuring; Financial Risk Management; Enterprise Value Assessment; Methodology of Financial Engineering; Credit Management ; Bank Accounting; International Banking; Time Series Analysis; Fixed Income Securities

Practice and Experience Required Courses:Business decision support system; Information Retrieval ; Internet Basics; IBM Lotus Software; Website Design; Project Management Software; E-commerce Simulation; Securities Trading Simulation; Futures Transaction Simulation; Foreign Exchange Transaction Simulation; Banking Business Simulation; Imp/Exp Business Simulation

Employment: commercial bank, security company, trust company, insurance company, government