Undergraduate Education

Publisher:吴小军Release time:2014-10-07Browse the number:2595

 1.Fashion Design & Engineering

 Education Targets

The Program aims to cultivate senior professionals and engineers in the fields of fashion design, clothing pattern and technology, application of clothing digitalization, clothing material, and functional and protective clothing development. It also aims to cultivate senior management professionals in the fields of fashion industrial economy, fashion marketing, brand operation, commodity inspection, logistics and trade, etc.

 Specialized Knowledge And Ability

Fashion Design and Engineering Program is special in that it is not only the crossover of engineering technology and art design, but also the combination of fashion discipline and other engineering disciplines. It is the earliest in China to build the fashion discipline and has established an education system of three levels: bachelor, master, and doctor. Fashion Design and Engineering Discipline of Donghua University is accredited as the state Key Discipline of Fashion, the only one of its kind in China. Fashion Design and Engineering Program has ranked number 1 in China over the past years.
The Program has strong ties with the fashion institutes in Hong Kong and countries like US, UK, Japan, and Korea. At doctoral level, it has academic exchange with Universite de Haute Alsace of France; at master’s level, it signs co-education agreement with Iowa State University of US; for undergraduates, it has 1-year visiting student program with Fashion Institute of Technology of US.
 

Primary Subject

Fashion Design and Engineering Program emphasizes on the training of students’ practical ability through engineering practices such as material function and construction experiment, style design practice and patterning practice, garment techniques practice, etc. It has functional and protective clothing research center, clothing ergonomics research center and garment CAD/CAM research center. It also has fashion industrial production laboratory, garment fabrics testing laboratory, sewing laboratory, fashion digitalization laboratory, etc. It makes full use of social resources and strengthens cooperation of different levels with government, industry, and enterprises. It has built research and internship bases with adidas, Esprit, Youngor Group, Hailan Group and Mozhihua Group, etc.

Main Courses

Garment Techniques, Women’s Wear Construction Design, Men’s and Children’s Wear Construction Design, Draping, Fashion Design, Industrial Pattern Design, Clothing Material, Clothing Ergonomics, Garment Production Management, Fashion Marketing, Garment Factory Design, Fashion Market Research and Forecast, Fashion Merchandising, International Trade, etc.

Degree Granted:Bachelor of Arts


 
2.Art design - Fashion Art Design

Education Targets
The Program aims to equip students with the basic knowledge and skills of fashion design. Students will get familiar with the process from inspiration to expression, from painting to form shaping, as well as the latest information in the world fashion circle.
It emphasizes the combination of theory and practice. We aim to train students with both design creativity and hand - making skills.

Specialized Knowledge And Ability
The program of fashion art design takes advantage of its location in shanghai, the metropolitan city, pays equal attention to theory and practice, covers both fashion art and fashion engineering, and integrates teaching with social practice to produce high-level personnel for fashion design and fashion research. It has gradually fostered a society-oriented, innovation-conscious, market-sensitive, and practice-centered feature. The graduates, after 4-year’s professional training, have not only the knowledge of fashion industry and fashion market, but also the ability to foresee the trend. After 20 years’ effort, the program has gathered certain influence at home and abroad. Over 10 fashion institutes from overseas have established exchange relationship with us and many fashion enterprises have become our internship bases and sponsors.

Primary Subject
The practical stage includes laboratory production, market research, professional investigation, design practice, graduation research and thesis paper, etc. Laboratory production means to complete the construction of fashion and accessories, including men’s wear, women’s wear and draping. Market research means to carry out research for the fashion market in order to get familiar with the dynamics of market development. Professional investigation intends to study certain traditions and costumes of the minority group and get inspiration for design. Design practice means to have internship in fashion or related companies. Graduation research and thesis paper are the summary of four years’ learning.

Main Courses
Fashion illustration, fashion design series, structure design and garment techniques, handwork of printing and dying, fashion color, accessory design, fashion social psychology, costume history, garment material, garment cad, fashion production and marketing, fashion photography, etc. “fashion design series” is accredited as “the excellent course” both at municipal and national level.

Training Programs

Degree Granted: Bachelor of Arts


3. Art Design - Textile Art Design

Education Targets
Textile Art Design Program emphasizes the integration of theory and practice, tradition and fashion, professional art quality and application ability. It teaches students to develop and create continuously based on the abundant culture and historical resources. With an international view, it promotes and strengthens unique design and diversified expressions. It aims at training senior design professionals engaged in fashion and ornament, furnishings, home decorations that are related to the textile art.
Specialized Knowledge And Ability
The Program takes advantage of its location in shanghai, the metropolitan city, pays equal attention to theory and practice, introduces advanced international teaching concept to produce high-level personnel for textile design and research. It has gradually fostered a society-oriented, innovation-conscious, market-sensitive, and practice-centered feature. In order to broaden the students’ horizon, we have invited foreign professors to give lectures. We also have various cooperations with enterprises. 
Primary Subject
This major has set up a laboratory for “dyeing and printing, hand-painting, digitalized ink printing”, which can be used for the course of “Specialized Techniques”. It also provides practical stages such as professional investigation, fabric trend research, market research, graduation design, etc.
Main Courses
Basic Pattern, Pattern Design, History of Dyeing and Weaving, Classic Pattern, Specialized Techniques, Computer Technique and Application, Interior Display, Fashion Painting Technique, Clothing Prints Design, Pictured Weave and Jacquard Weave Design, Braid Art and Wall-Ornament, Clothing and Fabric Design, Interior Textiles Design, etc.
Training Programs

Degree Granted:Bachelor of Arts 


4.Art Design (Sino-Japan Program)

Education Targets
Art Design (Sino-Japan Program) is collaboratively run by Donghua University and Japan Bunka Fashion College. It is approved by Ministry of Education of China.

The joint program aims to integrate the strengths of both the Chinese and Japanese resources and trains professionals with fashion design and techniques knowledge who will engage in the field of ready-to-wear design, production, and management.
Specialized Knowledge And Ability
Students in this program will study in Donghua University for two and half years. Students who pass all the courses and Japanese aptitude test can then study in Japan Bunka Fashion College for one year after they obtain the study-abroad visa signed by Japan. The last half-year will be in Donghua University to complete their graduation project. The students will get diploma both from Donghua University and Bunka Fashion College if they are eligible for graduation, and the qualified students will be conferred Bachelor of Arts degree by Donghua University.
Primary Subject

Main Courses
The curriculum is jointly decided by Chinese and Japanese side.
 Courses at home: Japanese, Basics of Computer, Pattern, Fashion Illustration, Garment Material, Fashion Design, Basics of Fashion Technique, Fashion CAD, History of Fashion, History of Fine Arts, Introduction to Fashion Marketing, Introduction to Fashion Production, etc.
 Courses abroad: Fashion Technique, Fashion Construction Design, Draping, Pattern Making, Fashion Quality, Fashion Merchandising, etc. 
Training Programs
The practical stage includes draping practice, production technology practice, practice outside campus, graduation design, graduation show, etc.
Degree Granted:Bachelor of Arts


5.Art Design - New Media Art Design

Education Targets
The Program aims to educate senior professionals who can go in for design, research, teaching and management in the multi-media art design field. Based on comprehensive painting art and directed by design theory, this major is focused on the training of students’ creative ability and comprehensive practical ability.
Specialized Knowledge And Ability
This Program values the inheritance of the essence of traditional design education and the adaptation to the modern art education system. Students should master computer and digital technology, be able to do multi-media design and realization, etc.

Primary Subject

Main Courses
Basics of Comprehensive Arts, Art Design History and Theory, Fundamentals of Animation, Advertising Design, Exhibition And Display Design, CIS System Design, Computer-aided Design, Two -dimensional Animation, Three-dimensional Animation, Interactive Media, and Webpage Design.

Training Programs
This major is basically applied art design, so most of the courses incorporate practice. The practical stages include: market research and case planning, computer practice, sculpture and space construction, drawing practice, photography practice, professional investigation and thematic exhibition, project design and design practice.
Degree Granted:Bachelor of Arts


6.Art Design - Digital Media Art

Education Targets
This Program has been developing with the modern art and computer graphic technology. It focuses on the unity of digital art technology and artistic design and the training of students’ art quality, creative ability and practical ability. The program aims to educate senior professionals in computer artistic design area who can deal with interactive media & video, animation, multimedia and web design. 
Specialized Knowledge And Ability
We try to widen students’ scope through international cooperation. Students shall master the basic skills of digital media and be able to work for TV stations, press, and advertising companies.
Primary Subject
In four years education, we will arrange lots of practice courses which will combine the digital technique with art creation. The practical stages include: market research and case planning, computer practice, sculpture and space construction, drawing practice, photography practice, professional investigation and thematic exhibition, project design and design practice.
Main Courses
Basic Theory of Design, Design Art History, Computer Graphic Design, Multimedia Technology, Painting & Expression, Color and Space, Creative Thinking and Expression, Fundamentals of Photography, Packaging Design, Video Advertising, and CIS Design, etc.
Training Programs

Degree Granted:Bachelor of Arts 


7.Art Design - Animation

Education Targets
The program aims to train professionals who can work in the field of TV and movie, games, advertising, and web communication.
Specialized Knowledge And Ability
The Program emphasizes the perfect combination of art design and digital application skills. In addition to this, students should also learn team cooperation and communication skills.

Primary Subject

Main Courses
Fundamental of Design, Audio and Visual Language, Animation History, Dynamic Plastic Design, Multimedia Design, Website and Webpage Design, 2D Animation Design, 3D Animation Design, Interface Design, TV and Movie Production, Computer Game Design etc. 

Training Programs
The practical stages include: market research and case planning, computer practice, sculpture and space construction, drawing practice, photography practice, professional investigation and thematic exhibition, project design and design practice.

Degree Granted:Bachelor of Arts. 


8.Art Design - Environmental Art Design

Education Targets
The Program aims at both design theory and practice, combining aesthetics with engineering technology, teaching with society and market in mind. It focuses on training senior professionals in the field of internal and external surrounding and environmental design, landscape design and planning, public arts design and planning.
Specialized Knowledge And Ability
Environmental Art Design Program is a newly-emerging interdisciplinary subject, taking the art of time and space into consideration. Combining the subjects of art, design and architecture, the program has developed an educational system that is art-oriented, fashion-focused and engineering-supported. This Program is growing in three directions: Interior Design, Landscape Design, and Public Arts Design.
Primary Subject

Main Courses
Sketch, Painting, Pattern, Expression Technique,Modeling, Engineering cartography, Computer Aided Design, Preliminary of Environmental Design, Interior Design, Miniature Building Design, City Environment and Schema Design, Environmental Landscape Design, Art Curation, Public Arts Creation etc.
Training Programs
The practical stages include: drawing practice, professional investigation, design practice, graduation design, etc. Students are trained to analyze and solve problems so that they can keep up with the development of society and market. 
Degree Granted:Bachelor of Arts


9.Art Design - Public Arts

Education Targets
This Program focuses on providing students with innovative spirit and creative method or expression of modern public art. It aims to train senior professionals who are capable of artistic creation for both public space and external environment. 
Specialized Knowledge And Ability
Public Arts is a new major which intends to meet the need of the urbanization and sustainable development of China. It is an interdisciplinary subject incorporating environment space and art, the design target of which covers every field of public space surrounding us. Combining the subjects of art, design and architecture, the Program has developed an educational system that is art-oriented, fashion-focused and engineering-supported.
Primary Subject

Main Courses
Chinese Painting, Water Color, Sculpture, Comprehensive Application of Paint and Materials, Metalwork, Pottery Art, Wall Painting, Principals of Landscape Design, Fiber Art, Arts Curation, Image Creation and Design, etc. 
Training Programs
The practical stages include: market research, professional investigation, design practice, graduation design, etc.
Degree Granted: Bachelor of Arts


10.Art Design - Industrial Design

Education Targets
This Program trains students to become professionals with solid and broad theoretical foundation, complex knowledge structure, innovation and plan ability, excellent expressive skills. Our graduates will not only work in the field of industrial design, but also in areas such as mass media, fashion, environment, arts and crafts.

Specialized Knowledge And Ability
Industrial Design Program is unique in that it focuses on the design of fashion products such as jewelry, hats, cases, bags, and spectacles, as well as the design of electronic products, transportation products, furniture and environmental facilities. Therefore, it interacts with subjects on fashion design, visual communication, environmental art, materials and engineering. We also have strong links with enterprises. For example, the jewelry design course is co-built with Italina Group. The crystal design course is co-built with Swarovski.

Primary Subject

Main Courses
Sketch, painting, National and Foreign Art History, Engineering Basics, Professional Skills, Computer-aided Design, Basic Design Series, Product Design Series, Visual Design, Environmental Facilities Design, Marketing and Consumption Psychology 
Training Programs
The practical stages include: computer practice, market research, professional investigation, design practice, design making and graduation practice.

Degree Granted: Bachelor of Arts 


11.Exhibition Art and Technology

Education Targets
This Program tries to equip students with knowledge of engineering material, exhibition planning and management, and also well grounded art design skills. It aims to train senior professionals with innovative ability and team spirit who will work in exhibition-related enterprises or design institutions.
Specialized Knowledge And Ability
Exhibition Art and Technology Program is set up with a goal to satisfy the need of international development of China’s exhibition industry. It emphasizes the integration of theory and practice as well as the comprehensive training of knowledge and skills in art design, engineering technology and exhibition planning. 
Primary Subject

Main Courses
Plastic Fundamentals, Advertising Design, Perspectives, Exhibition Design, Commercial Environment and Facilities Design, Hand-painting Skills, Computer-aided Design, Material and Budgeting, Exhibition Management, Exhibition Advertisement and Media, Event Organization and Management, etc. 
Training Programs
The practical stages include: sketch, market research, professional investigation, design practice, internship in exhibition companies and graduation thesis.
Degree Granted: Bachelor of Arts
 


12.Acting (Movie and TV, Stage Play)

Education Targets
With “intensive training, high level teaching, all-rounded cultivating, improvements through practice” as the major’s teaching concept, it trains senior professionals who grasp a complete structure of basic theories and techniques of performing arts. They will be able to go in for movie, TV series, stage acting, professional teaching, theory research and management.
Specialized Knowledge And Ability
This major is supported by the unique academic background of fashion art and fashion engineering of Donghua University. It lays emphasis on both theory and practice as well as international cooperation. We have agreement with Sangmyung University of Korea where selected students from our program can go to Korea and have academic exchange for one year waive of tuition 

Primary Subject

Main Courses
Acting, Lines, Figures, Vocal Music, Make-up, Film History, Drama History, Overview of Art, Art Psychology, Appreciation of Famous Movies, and Art Appreciation, etc. 

Training Programs
The practical stages include: observing and experiencing life – observing different objects and characters in life to accumulate material, art circle research – exchanging with students from other institutes and discussing the market demand and development trend of the discipline of acting, shooting film and TV series, dubbing, practice performance, graduation performance, writing degree paper, shooting advertisement for brand companies.

Degree Granted: Bachelor of Arts


13.Art Design – Fashion Modeling and Fashion Design

Education Targets
This major aims at training fashion models and senior professionals engaging in fashion show organization, image design as well as fashion design and management. 
Specialized Knowledge And Ability
The Fashion Modeling and Fashion Design Program was the first of its kind in China. Every year, Donghua models are active in all kinds of international ceremonies, fashion shows, and academic demonstrations. Impressive for their group strength and individual diversity, they have been constantly sought to be image representatives for world-renowned enterprises and designers. 
Primary Subject

Main Courses
Figure Training, Basics of Music, Basics of Dancing, Appreciation of Performing Arts, Fashion Color, Fashion Illustration, Garment Material, Construction of Garment, Basics of Fashion Modeling, Organization of Fashion Show, Fashion Photography, Catwalk Training, Performance Design, Make–up, Fashion Design, Accessory Design, Costume History, Fashion Marketing, 3D-Studio、Stage Design of Fashion Show, etc.

Training Programs
The practical stage includes program design practice, market research, teaching practice, performance practice, fashion construction practice, graduation design, graduation show, etc.
Degree Granted: Bachelor of Arts